Morocco's sun-soaked Atlantic beach resort and a gateway to the south and the desert.
Rebuilt after a 1960 earthquake, Agadir is Morocco's premier beach destination — a modern, relaxed resort city wrapped around a six-kilometre crescent of golden Atlantic sand. With over 300 days of sunshine a year, it's where Moroccans and Europeans alike come to unwind, and a comfortable base for exploring the souss region and the road to the Sahara.
Agadir is less about historic medinas and more about sun, surf and easy living — but its souk, hilltop kasbah and the lush valleys and walled town nearby give it plenty of character for a few days, or a gentle start to a longer Morocco tour.
Agadir's wide, clean beach and palm-lined promenade are the heart of the city — superb for swimming, sunset walks and beachfront dining.
One of the largest markets in Morocco, with thousands of stalls of spices, argan oil, crafts and produce behind its gated walls.
The hilltop ruins of the old kasbah, reachable by cable car, offer the best panorama over the bay and the giant illuminated hillside motto.
A palm-fringed gorge in the Atlas foothills with natural rock pools — a beautiful half-day escape from the coast.
Walled towns within easy reach — 'little Marrakech' Taroudant for its ramparts and souks, Tiznit for its silver jewellery.
Agadir is a year-round destination thanks to its mild Atlantic climate. It's warm and sunny even in winter, making it Morocco's top cold-season beach escape; summers are hot but sea-cooled.
Agadir's Al Massira Airport (AGA) has direct flights from across Europe. The city is about 2.5 hours from Marrakech by road. Our tours from Agadir reach the Sahara, Taroudant, Paradise Valley and the south.
Yes — it's Morocco's leading beach resort, with a long sandy beach, reliable sunshine and good hotels and restaurants, ideal for relaxing between sightseeing.
Paradise Valley, the walled town of Taroudant, Tiznit's silver souks, surf beaches like Taghazout, and excursions toward the Sahara.
Yes — we run multi-day tours from Agadir to the Sahara and the south; the drive is longer than from Marrakech, so allow a little more time.
Imperial Cities
Marrakech, Aït Ben Haddou, the Sahara, Fes and the blue city of Chefchaouen — the complete first-timer's Morocco in a week.
Grand Tour
Imperial cities, Atlantic coast, Sahara, oases and mountains — the complete kingdom in two unhurried weeks.
